I bring order to marketing and help teams move forward

Three ways to work together

Marketing Advisor and Fractional Marketing Leadership

Your company may need senior marketing experience before it needs, or can justify, a permanent senior hire. This support can be relevant when:

• marketing activity exists but there is no coherent direction;
• there is no marketing manager or ownership is divided between several people;
• roles, approvals and decision rights are unclear;
• the team works reactively and urgent requests repeatedly replace priorities;
• campaigns are delivered but not evaluated consistently;
• marketing, sales and other departments are not aligned around the same commercial objective;
• the company needs temporary guidance from a Fractional Head of Marketing.

The work may include a marketing diagnosis, priorities, objectives, campaign and reporting structures, team responsibilities, briefs, workflows, agency coordination criteria, focused marketing advisory to temporary fractional leadership.

Applied workshops

Workshops are built around what participants need to examine, practise or produce. They are not standard presentations with a short exercise added at the end. Topics already delivered include:

• goal setting and turning objectives into action;
• personal branding at work;
• career direction and the future of professional roles;
• marketing, audience, value proposition and pitch preparation;
• planning social media content with a practical template.

Exercises, examples and working materials are adapted to the audience. Participants may leave with a decision, a plan, a completed framework, a new way to approach a work situation or a set of questions they can use after the workshop.

Coaching for professionals and managers

Individual coaching can support professionals and managers who need to work:

• confidence
• difficult conversations
• setting roles and responsibilities
• priorities and completion of development goals
• transition into a first management role

The coaching relationship remains confidential. The organisation and participant agree in advance on the objective, boundaries and information that may be shared.

How I work with organisations

Understand the need

We discuss what is happening, why it matters now, who is involved and what has already been attempted. For marketing work, I may review current plans, processes, reports or responsibilities. For workshops and coaching, we clarify the participant context and desired change.

Define the scope

We agree what the work will and will not cover, the responsibilities on both sides, the appropriate format and the evidence that could realistically show progress.

Adapt the work

I tailor the questions, examples, tools and level of challenge. I can draw on marketing structures used across campaigns, international teams and cross-functional projects, but I do not import process for its own sake.

Deliver and review

The work may take place online or in person, in Romania or internationally, in English or Romanian. Where relevant, we agree a follow-up point to review application, decisions or remaining gaps.

Experience relevant to organisations

My 20 years in marketing include B2B and B2C work, global campaigns, go-to-market projects, brand, international events, agencies, budgets, reporting, processes and collaboration with sales, product marketing, senior leaders and teams across countries.

Since 2016, a significant part of my work has been in technology and SaaS. I understand the practical tension between global direction and local needs, between marketing and sales, and between ambitious plans and the capacity available to deliver them.

Since 2024, I am also an accredited coach and trainer. This allows me to work with both the structure of the organisation and the people expected to apply it, while keeping the purpose and limits of each intervention clear.

Next step

Complete the form. I will review it and reply within 48 to 72 business hours. We will arrange a 45 to 60-minute discovery meeting.