AI can generate a marketing plan. I help you check if it fits your business.

When you need an experienced second opinion

You may recognise one of these situations:

• AI Tools like ChatGPT or Claude keep giving you different answers and you are caught in a loop;
• the funnel looks complete, but you are not sure the message is clear to the customer;
• you create content regularly without knowing how it supports sales;
• several campaigns, channels or business ideas compete for the same time and budget;
• you have taken marketing courses but still cannot decide what applies to your business;
• an agency, freelancer or employee has proposed work you need help evaluating;
• the business is growing, while the marketing logic, processes and decisions still sit in your head;
• you need to plan a launch, a new market or the next year without treating every idea as a priority;
• you have not started yet and need to establish the right first steps.

The goal is to make sure the work supports the business you are actually building, not to produce more marketing activity.

What we can work on

Review and correction of

• your audience and customer profiles
• positioning and value proposition
• website or landing-page messages
• funnel logic and customer journey
• campaign plans and briefs
• email sequences and automations
• content plans and social media calendars
• KPIs, reports and campaign conclusions
• proposals or recommendations from an agency, freelancer, team or AI tools.

Marketing direction and priorities

• planning order of work
• analyzing channels, measures and realistic priorities for the available time and budget
• creating a roadmap for quarterly/ yearly priorities
• developing a launch plan
• setting roles and responsibilities
• setting clear criteria for deciding what enters or not the marketing plan.

Making a marketing decision

When the obstacle is not lack of information, we look at the assumptions, fears or habits keeping the decision in place. I will ask questions, test the logic and challenge an option that does not match your resources or evidence.

What you may leave with

The result depends on the objective agreed at the start. It may be:

• confirmation that the current direction is sound;
• a corrected message, funnel or campaign plan;
• a clear starting point;
• fewer priorities and a realistic order of work;
• a roadmap with owners, dependencies and timing;
• a clearer audience, offer or position;
• a project divided into steps that can be implemented;
• a template or process that can later be used by you or your team.

Our work together gives you a stronger basis for decisions and implementation. What happens next also depends on the actions you take, the market and the response of your customers.

How I work

We start with the business as it is

Before recommending a format, I want to understand the business, the objective, what you have built, what you have already tried and why the issue is important now.

The method follows the need

I may use coaching when the answer depends on your priorities, choices or way of working. I use mentoring when relevant marketing experience and criteria can help. Consulting applies when we agree that I will analyse or contribute directly to a specific structure or deliverable.

We work on your actual materials

Bring the website, messages, funnel, report, content calendar, brief, AI output or plan you are using. We work with evidence and constraints, not with an invented case study.

You implement the decisions

I may help you think, organise, review or create part of the structure with you. I do not take over the ongoing administration of your social media, produce design or become the execution team for your marketing.

Between sessions, we look for evidence that the work is moving: a revised message, a completed calendar, a conversation with the team, a launch step or a decision that has been applied.

Next steps

Complete the form with enough context for me to understand the situation. I will review it and reply within 48 to 72 business hours. We will arrange a 45 to 60-minute discovery meeting.